A few months ago, a few weeks before Christmas, I was sitting in the studio of my favourite artist, the band Alta consigneda, with my friend and producer Ben Taylor.
It was the second album from the band’s forthcoming album, Consigna.
We were discussing its price, its popularity and the current state of art in the world of music pricing.
“We’re trying to do a better job at making our music accessible, and you’re asking us to do it with a certain amount of effort,” Ben told me.
“I think that’s what you need in the industry, because there’s this obsession with quantity.
It’s not good for creativity, it’s not great for creativity.”
As it turns out, the album’s name is a pun on “consigna” (which, according to the band, means “to consign”, or to take away something), a word used by many artists to describe their intention to give something away.
“Consigna is a really good album for its price,” Ben says.
“If you’re looking for something that has this great concept, or this wonderful album cover, it has that,” he says.
The album was released in October.
We played it at our local club in London, which we love.
The band is one of those bands that is, in some ways, a microcosm of the world.
The group has more than 70 members.
They have a website that sells their albums in record stores.
They are touring the world as part of the band and touring the UK and touring Europe.
Ben is a producer, and his music is very much a collaborative endeavour.
He’s not in charge of the sound, the writing, the mixing, the arranging.
He just does it all.
But when I first heard the album, I thought it was a very ambitious album.
It had that feeling of, ‘I can’t wait for people to hear this’.
The first time I listened to the album I was blown away.
It is very unique and very different from what you see on mainstream radio or in the charts.
And the band have been doing this for 10 years now.
“People are always comparing albums,” Ben tells me.
But he adds that they’re constantly striving to push the boundaries of what they are doing.
Why are they going out of their way to put their money towards something that, if you are lucky, could be a lifetime purchase? “
It’s not just a matter of getting your band on the charts, it is a matter about creating something that is so special that people are going, ‘Oh my God, this is incredible’.” So, why do people pay so much for albums?
Why are they going out of their way to put their money towards something that, if you are lucky, could be a lifetime purchase?
Ben says that a lot of the people who buy the album are, in part, trying to create a different kind of music, or a different way of experiencing music.
“This album is very accessible and very personal.
I think that we’re trying for people who want something very different, and for people that don’t necessarily want that kind of record, but are looking for a different sound,” he explains.
“And I think they are looking at us, like, ‘Wow, this isn’t going to sound like any other album, it just sounds different’.” What I heard most impressed me about the album was the simplicity of the songs.
“Everything is in one song,” Ben explains.
That simplicity can be an important aspect of making a record, because when you have an album that’s so short, it can feel like you’re missing out on something.
But I think it’s also about the fact that you have this very specific vision of what you want, what you feel.
“The lyrics and the music are what we’re interested in,” Ben adds.
“Everything you’re listening to on that record is about that feeling. “
But we try to be very, very specific about the things we’re talking about.”
“Everything you’re listening to on that record is about that feeling.
We’re really interested in trying to make something that feels very real, and that you can really listen to.”
What’s a record’s price like?
As an artist, you can’t really make any money off of a record unless you sell a million copies.
But what does it really cost to make a record?
The best selling albums of 2016 cost between $1.2m and $1m, according the Music Industry Association of America (MIAA), which was the official industry body for the US.
A record from 2011, the first album from one of its artists, The Weeknd, cost just over $1,200.
The cost of the best selling album in the UK in 2016, My Beautiful Dark Twisted Fantasy, was a whopping $3.5m